Choosing the right label format affects costs, workflow speed, and customer experience. Two popular formats — zigzag labels and thermal label rolls — are often pitted against one another. Both can be excellent for business; the right choice depends on your printer, volume, handling, and environment. Below is a practical, SEO-friendly comparison to help you decide.
What are Zigzag Labels?
Zigzag labels, also called fan-fold, are sheets of connected labels folded back and forth like an accordion. They’re designed for printers with a flat input—commonly used in desktop or industrial label printers (especially older or continuous-feed models). You remove the folded stack as labels are printed.

Strengths
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Easy to store and stack — compact and stable for high-volume print runs.
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Minimal roll changeovers during large batch jobs.
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Good for printers that don’t accept rolls or for environments that prefer flat stacks.
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Often cheaper per label in specific bulk configurations.
Typical use cases
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Batch shipping labels printed from legacy printers
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Backroom printing where space is limited, but stacks are acceptable.
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Warehouses using continuous print jobs with manual feed workflows
What are Thermal Label Rolls?
Thermal label rolls are labels wound on a core and fed through a direct thermal or thermal transfer printer. They are currently the most common format for modern desktop and industrial label printers.

Strengths
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Compact, automated feeding reduces manual handling and speeds printing.
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Ideal for label dispensers and automatic applicators.
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Wide range of sizes and materials for thermal printing (paper, synthetic).
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Easy to integrate with shipping stations and point-of-sale systems.
Typical use cases
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Retail barcode labels and price tags
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e-commerce shipping labels (especially with popular thermal printers)
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Production lines using automated applicators
Side-by-Side: Key Criteria
1. Speed & Workflow Efficiency
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Thermal rolls often win for continuous, automated workflows thanks to automatic feed and compatibility with label applicators. They reduce downtime for roll changes if you choose larger cores.
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Zigzag labels perform well in large batch jobs where the operator loads a stack and lets the job run—good if your printer spools from a flat feed.
2. Compatibility & Hardware
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Thermal rolls are compatible with most modern thermal printers and shipping stations.
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Zigzag labels are useful if your printer requires fan-fold media or if you use older models without roll spindles.
3. Cost & Storage
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Zigzag labels can be cost-effective in bulk and store neatly in stacks, reducing wasted shelf space.
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Thermal rolls are available at many price points; rolls can be easier to label and inventory, but require appropriate spindle or dispenser storage.
4. Print Quality & Durability
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Print quality depends primarily on printer type (direct thermal vs thermal transfer) rather than roll vs zigzag. Thermal transfer on rolls or fan-fold yields durable, long-lasting prints; direct thermal is less durable to heat/light over long periods.
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Both formats support durable materials — choose thermal transfer + synthetic labels for harsh conditions.
5. Ease of Use & Human Factors
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Thermal rolls reduce manual intervention and are more ergonomic to replace on modern stations.
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Zigzag labels require more careful handling (unfolding, aligning) but provide quick visual stacks of printed vs unprinted labels.
When Zigzag Labels Are the Better Choice
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You use printers that accept fan-fold media or legacy systems that don’t fit rolls.
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Your operation prints very large batch jobs and benefits from loading a single large stack.
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Storage space favors stacking flat packs rather than storing multiple rolls.
When Thermal Label Rolls Shine
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You want fast, automated printing with minimal operator handling.
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You use label applicators or busy shipping desks where speed and integration matter.
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You need a broad selection of sizes and materials with easy supply sourcing.
Buying & Implementation Tips (Quick)
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Match label shape and adhesive to the product surface (curved, textured, cold chain).
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For longevity, choose thermal transfer plus ribbon for outdoor exposure or long-term archival labels.
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Test labels on your actual printer before buying large quantities — even the same size can behave differently between printer models.
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Consider consumable supply logistics: bulk stack availability vs roll lengths and the frequency of replacements.
Bottom Line
Both zigzag (fan-fold) labels and thermal label rolls are valid, professional choices — neither is objectively “better” across every situation. Choose zigzag if you rely on flat-feed printers, batch workflows, or compact stacked storage. Choose thermal rolls if you prioritize automation, speed, and wide compatibility with modern printing and application hardware. Often, businesses use both: rolls for shipping and point-of-sale, and zigzag for legacy or high-volume batch jobs.
Whichever you pick, focus on printer compatibility, label material, and the real-world workflow in your shipping or production area — those decisions will deliver the best ROI.